The Tour just wants to recognise such impact the biggest names make. The likes of Woods, McIlroy, Bryson Dechambeau, Brooks Koepka and Rickie Fowler may not win all the time, but the tour realises that they trigger fan interest, generating TV viewership and, crucial in the present age, social media traffic.įor example, a recent picture of Woods on crutches on Instagram, as he recovers from a car accident, went viral on social media. The PGA Tour wants to keep its most valuable assets in good humour even if they don’t win.Įven when Woods was at his peak, his winning rate was about 30 per cent. – Meltwater mentions, or the frequency with which a player is mentioned across a range of media channels. – MVP rating, a measure of how much engagement a player’s social media and digital channels drive – Q-rating, a metric of the familiarity and appeal of player’s brand
– Nielsen Brand Exposure rating, which measures the value a player delivers to sponsors via his total time featured on broadcasts The PGA Tour will use an algorithm to rank the players on their ‘Impact Score.’ The criteria include: How will the players be ranked on this program? It was implemented four months ago, but came to light only recently. The biggest share, $8 million, will go to the player adjudged the most valuable in this regard. It stipulates a $40 million fund, to be distributed among 10 golfers to “recognise and reward players who positively move the needle” by generating interest and coverage for the sport, including engagement on social media.
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